Welcome to the jungle of the digital age, where keywords reign supreme. If you're a business looking to thrive in the vast online wilderness, understanding how to use keywords can be your secret weapon. Have you ever boosted one of your social media posts only to find that the post got little to no traction, drove no customers to your website and converted into exactly ZERO dollars in sales? If so you are not alone. You may have also tried spending more money on the sponsored post in the hopes that it would finally find its way in front of the right people. And maybe, after that also failed, you gave up on social media advertising all together.
The above scenario is one we see all too often and chances are, you didn't use the right keywords to narrow down your prospective audience. Maybe you just set Facebook to show your ad to anyone of any age and any gender with any interests within a 100km radius of your location. Your potential audience size was millions of people. Winning, right? What great exposure for your business. Not quite, my friends.
The best way for me to describe that scenario is this....Imagine being a company that exclusively sells toys for children aged five or younger. Now imagine, in that broad audience you have selected, all of the men under the age of 25, who likely don't have children and may even still live at home themselves who are scrolling right past your ad. It just is not relevant to them. Maybe, just maybe, you might catch the attention of one 20 year old guy who is self-aware enough to think "Hey, my little nephew might like this", but generally speaking, your dollars are wasted placing the post in front of people who have no interest in your product.
We're going to uncover the art of using keywords to build a social media audience that actually wants what it is you are selling and boost your website's SEO. Plus, we'll share 20 top-performing keywords on Facebook to help you get started.
The Power of Keywords: Unlocking Social Media Audiences
Keywords are the breadcrumbs leading users to your online feast. They're the phrases and words people use when searching for content on search engines and social media platforms. When you use the right keywords, you're like a digital Sherlock Holmes, guiding your audience directly to your content.
But how do you use keywords effectively on social media? The following tips become a part of your social media strategy. Do the legwork now and see the rewards sooner without all of the trial, error and advertising money down the drain.
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Identify Your Target Audience: Before diving into keyword research, define your target audience. Understand their needs, interests, and pain points. This will help you tailor your keyword strategy to attract the right crowd.
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Keyword Research: Use tools like Google Keyword Planner, SEMrush, or even Facebook Insights to identify keywords relevant to your niche. Focus on long-tail keywords (phrases with three or more words) to narrow down your competition.
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Optimize Your Social Profiles: Sprinkle these keywords naturally throughout your social media profiles, bios, and descriptions. This helps search engines, like Google, index your profiles and rank them higher.
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Create Engaging Content: Craft posts and updates with your chosen keywords in mind. Keep the language natural and engaging. It's not just about keywords; it's about delivering value to your audience.
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Engage with Your Community: Interact with your followers, respond to comments, and encourage discussions. This increases your visibility and engagement on social platforms.
Boosting Website SEO: Keywords as the Magical Elixir
Your website is your digital storefront, and SEO is the enchanted spellbook that lures visitors inside. Keywords are the spells in this book, and here's how to use them effectively:
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Quality Content: Create high-quality, informative, and engaging content. Use keywords naturally within your blog posts, product descriptions, and other site content.
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Keyword Placement: Optimize your website's meta tags, URLs, headings, and image alt text with relevant keywords. This helps search engines understand your content better.
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Mobile-Friendly Design: Ensure your website is responsive and mobile-friendly. Google loves sites that provide a seamless experience across all devices.
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Page Speed Matters: Slow-loading pages can scare visitors away. Make sure your website loads quickly to improve the user experience and please Google's algorithms.
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Backlink Building: Network and collaborate within your industry to gain backlinks from other reputable websites. These backlinks tell search engines that your content is trustworthy.
20 Top-Performing Keywords on Facebook:
- #Inspiration
- #Motivation
- #DIY
- #ThrowbackThursday
- #Foodie
- #Travel
- #Fashion
- #Fitness
- #LifeHacks
- #Technology
- #HealthyLiving
- #Family
- #Entrepreneur
- #Nature
- #Photography
- #Pets
- #HomeDecor
- #Gaming
- #Books
- #Wellness
These keywords cater to a wide range of interests, allowing you to reach diverse audiences on Facebook. You will want to do some research to narrow down keywords that are relevant to your needs. These might be different for different areas of your business too. For example, if you were a product based business selling jewellery as well as homewares, your jewellery related posts might use more jewellery themed keywords whereas your homeware posts will want keywords more relevant to that product. If you are using keywords the right way, you will end up with multiple audiences to choose from when sponsoring your social media posts.
In conclusion, keywords are your compass in the digital wilderness, guiding both social media users and search engines to your content. Use them wisely, respecting the natural flow of your content. By doing so, you'll build an engaged social media audience and boost your website's SEO, ensuring your online presence thrives in this wild digital world. So, start keyword-hunting and watch your digital kingdom expand!